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位于北京西单的太平洋百货可谓“起个大早,赶个晚集”。由于物业方面的问题,商场至今迟迟未能开业。而一路之隔的时代广场近日却宣称要于今秋重张开业了。本己热闹的西单商圈再添劲敌。 由香港九龙仓集团与北京西单商业区建设开发公司共同投资兴建的北京首都时代广场,以写字楼为主,内有2万多平方米的商业面积。开业之初,时代广场以招租品牌店为主,但绩效不甚理想。为配合市场需要,首都时代广场决定将商场部分进行重新定位和包装。 此次商场部分的定位和包装包括了店面和品牌组合的全新规划,以开放零售形式经营,场内品牌与品牌之间将不再有明显的间隔区分,并且Guess(全国的旗舰店)、GAP、Banana Republic、
Located in Beijing Xidan Pacific Department Store can be described as “starting early, catch a late set.” Due to property problems, shopping malls have so far failed to open. The Times Square, all the way from now to the other, has declared it wants to reopen this autumn. Xidan itself is already busy downtown rival. Beijing Capital Times Square, co-invested by the Hong Kong Wharf (Holdings) Corporation and the Xidan CBD construction and development company in Beijing, is dominated by office buildings and has more than 20,000 square meters of commercial space. Opened at the beginning, Times Square to rent a brand-based shop, but the performance is not satisfactory. To tie in with the needs of the market, the capital Times Square decided to reposition and package the shopping mall. The positioning and packaging of the mall section included a new layout of the storefront and brand portfolio, operating in an open retail format with no clear separation between in-store brands and brands, and Guess (National Flagship Store), GAP Banana Republic,