广告创作就象绘画,有画匠和画师的区别。画匠能以假乱真,却描形遗神;画师则意到笔随,形神兼备。目前我国成千上万的广告,形神兼备者少,很大部分属于画匠的水平。赋予广告生命,让广告鲜活蹦跳着走进受众心灵,这是真正广告人苦苦探索的问题。抛弃摹仿,告别平庸,如何让广告形神兼备、生机勃发? Advertising is like painting, there is the difference between the artisan and the artist. Painter can be true and false, but the tracing of God; painting division is intended to pen, shape and spirit both. At present, there are thousands of advertisements in our country, with less form and spirit, and most of them belong to the level of craftsmen. Advertised to advertising life, let the ads live bouncing into the audience heart, which is the real issue of advertising people hard to explore. Abandon Imitation, bid farewell to mediocrity, how to make ads vivid, full of vitality?