[背景检索]信息时代的迅猛发展,给招贴设计提供了无限的创意空间。一幅优秀的招贴设计,通过在不同的位置、空间的张贴,零距离地接触广大受众,最直接地将信息传递给被定位为广告目标的受众群体,以期引起他们的注意,通过对招贴内容的认识理解,从而产生浓厚的兴趣,培养强烈的欲望,给予充分的信任,最后促成招贴定位中所期望的行动。如何拉近与受众之间的距离是招贴设计的关键所在。而在招贴设计中采用何种形式设计更能很好的与受众沟通,吸引受众眼球,则更是关键的关键。 [Background Search] The rapid development of the information age has provided unlimited creative space for poster design. An excellent poster design, through posting in different locations and spaces, reaches out to the broad masses of audiences in the most direct way and delivers the information to the audiences targeted for advertising in the hope of arousing their attention. Understanding, resulting in a strong interest in cultivating a strong desire to give full trust, and ultimately promote the desired action in the positioning of the poster. How to narrow the distance between the audience is the key to poster design. What kind of design adopted in the poster design is better to communicate with the audience to attract the attention of the audience, it is even more crucial.