已经迎来春天的广播媒体正在进入一个品牌时代。一项名为“广播品牌建设”的大型系列群众参与性活动,7月6日在我省正式启动。 “广播品牌建设系列活动”是浙江广电集团实施广播品牌战略的一个具体步骤,也是集团开展面向群众、面向基层“两个面向”活动的一个项目。 经过几年的努力,浙江广电集团广播七个频道初步形成 The broadcast media that has ushered in the spring is entering a brand era. A large series of mass participation activities called “Broadcasting Brand Construction” were officially launched in our province on July 6. The “Broadcasting Brand Building Campaign” is a concrete step for Zhejiang Radio and Television Group in implementing its broadcasting brand strategy and is also a project for the Group to carry out the “two-oriented” activities for the masses and the grassroots. After several years of efforts, Zhejiang Radio and Television Group Broadcast seven channels initially formed