战役性报道,是将战争用语借用于新闻传播领域的说法。“战役”在新华词典中的解释是:军队为达到一定的战略目的,按照统一的作战计划,在一定的方向上和时间内,所进行的大小数个以至数十个战斗的总和。具体讲,战役性报道就是指,对有重要新闻价值的可预见或突发性新闻事件或活动进行高密度高强度、全方位多角度的报道,力图以浩大的声势、纵深的拓展, Campaign coverage is a term borrowed from the war language in the field of news media. “Campaign ” in the Xinhua Dictionary explanation is: the army to achieve a certain strategic purpose, according to a unified operational plan, in a certain direction and time, the size of the number of dozens or even the sum of the battle. Specifically, campaign reporting refers to reporting high-density, high-intensity and omni-directional multi-perspectives on any foreseeable or unexpected news events or activities that have important newsworthy value. It seeks to expand with vast momentum and depth,