在视觉传达设计中,作为媒体的文字是不可缺少的。它不仅仅是语言符号,就其造型形式来说,包含了人类更多的情感和审美意趣,给人类的精神文明也注入了新的血液。在今后的教学改革中,必须培养学生对字体基本原理的掌握,在理解的基础上进行创造性思维的培养和训练,使学生从一开始学习就树立创新意识、设计意识,以适应二十一世纪社会发展对艺术设计人才的需求。 In visual communication design, writing as a medium is indispensable. It is not only a linguistic sign, but also contains more human emotions and aesthetic tastes in terms of its styling. It also injects new blood into the spiritual civilization of mankind. In the future teaching reform, we must cultivate students’ mastering of the basic principles of fonts, train and train creative thinking on the basis of understanding so that students can establish their sense of innovation and design from the very beginning to adapt to the 21st century Social development of art and design talent needs.