当今社会,市场竞争日趋激烈,某种产品投放市场后,若要得到消费者的认可和青睐,在市场上占有一席之地,不仅要有上乘的质量,还需要有灵活多样的促销手段和策略。那么,企业采取何种手段和策略才能打开产品的销路?笔者根据海内外一些企业在商战中的成功经验,归纳了以下几种,以使我们的企业从中受到一点启迪。 In today’s society, the market competition is becoming increasingly fierce. After a certain product is put on the market, if it is to be recognized and favored by consumers, it will have a place in the market, not only to have superior quality, but also to have flexible and diverse promotion methods and strategies. Then, what kind of means and strategies can enterprises use to open up the sales of products? According to the successful experiences of some companies at home and abroad in the business warfare, the author summarizes the following types so that our company can gain a little inspiration from it.