差异化战略又称别具一格战略,是美国著名管理学家迈克尔·波特(Michael E.Porter)提出的三大竞争战略之一,是指将公司提供的产品或服务差异化,使其在全产业范围中独具特性。实现差异化战略有多种方式:设计或品牌形象、技术特点、外观特点、客户服务、经销网络及其他方面的独特性。最理想的情况是在多方面都差异化。成 Differentiation strategy, also known as a unique strategy, is one of the three major competitive strategies put forward by the famous American management scientist Michael E. Porter. It refers to differentiating the products or services provided by the company to the entire industry Unique in scope. There are several ways to achieve a differentiation strategy: design or brand image, technical features, look and feel, customer service, distribution network and more. The ideal situation is differentiated in many ways. to make