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当你漫步上海、南京、武汉等大中城市街头,会在不同的商业街道上看到一些风格相同的店堂;统一的招牌标识、统一的店堂门面、统一的商品品种……。这就是被称之为是流通领域的一次重大改革——连锁经营。那么何为连锁经营呢?所谓连锁经营就是指在一个中央机构管辖下,将有着共同经济利益、经营同类商品或从事服务的众多商店,以共同进货或授予特许等方式连接起来,共享规模效益的一种经营组织形式。连锁经营在国外连锁经营起源于美国,一八五九年第一家连锁商店——大西洋与太平洋茶叶公司在美国诞生以来,其连锁经营发展势头较强劲,被许多
As you walk through the streets of large and medium-sized cities such as Shanghai, Nanjing, and Wuhan, you will see some of the same style shops on different commercial streets; a unified signage, a unified storefront, and a unified product variety... This is what is called a major reform in circulation: chain operations. So what is chain operation? The so-called chain operation means that under the jurisdiction of a central organization, numerous stores that share common economic interests, operate similar products, or engage in services are connected together by means of joint purchase or grant of franchise, sharing the benefits of economies of scale. A form of business organization. Chain management originates from the United States in foreign chain operations. Since the first chain store in 1859, the Atlantic and Pacific Tea Company was founded in the United States, its chain operation has a strong momentum of development.