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本文通过对城市郊圈旅游企业的实证调查研究和理论研究,寻找其公共关系问题产生、变化的原因,并提出对策建议,为旅游企业的进入、融合、可持续发展提供借鉴。
Based on the empirical investigation and theoretical research on tourism enterprises in suburban areas, this paper seeks to find out the reasons for the emergence and change of public relations problems and puts forward countermeasures and suggestions to provide reference for the entry, integration and sustainable development of tourism enterprises.