通过参加广告学专业的相关竞赛,能够有计划地培养学生的专业技能,让学生全面了解广告创意以及制作的整个流程,也对广告学的专业知识有更深刻的认识,同时可以锻炼学生的团队合作能力,语言沟通能力,实践动手能力等。因此,竞赛对于广告教育资源的整合、对广告学专业人才的培养有着积极的作用。 By participating in competitions related to advertising major, students are able to systematically develop students ’professional skills so that students can fully understand the creative process of advertisement as well as their production. They also have a deeper understanding of advertising professional knowledge and can also train students’ teams Cooperation ability, language communication skills, practical ability and so on. Therefore, the competition for the integration of educational resources for education, advertising professionals to play a positive role.