微影院又称为影吧,是区别于传统电影院的一种新型观影模式。作者首先对微影院进行了简要概述,分析了市场现状,阐述了其目前存在的主要问题,提出了区别于传统电影院差异化、多元化的经营策略,并对微影院的盈利点做出分析。对微影院的投资、经营管理和发展有一定借鉴和指导意义。 Micro Theater, also known as shadow bar, is a new viewing mode different from the traditional cinema. The author first gives a brief overview of the micro-cinema, analyzes the current situation of the market, elaborates its main existing problems, puts forward the differentiation and diversification of the operating strategy of the traditional cinema, and analyzes the profit-making points of the micro-cinema. The micro-theater investment, management and development of a certain reference and guidance.