一、众筹的概念及特征众筹,即大众筹资、群众筹资,该词译自国外crowdfunding一词,香港称之为“群众集资”、台湾称之为“群众募资”。通常,众筹是指项目发起人通过互联网传播的特征,集中公众资金、能力和渠道,为中小企业、创业者或者个人进行某项活动、某个项目、创办企业提供必要资金援助的一种新型的融资方式。具有门槛低、种类多、依靠大众力量、注重创意等特征。 First, the concept and characteristics of crowdfunding Crowdfunding, that is, public financing, the masses raise funds, the word translated from abroad crowdfunding word, Hong Kong called “crowdfunding ”, Taiwan called “crowdfunding ”. Generally, crowdfunding refers to a new type of project funded by the project sponsor through the Internet, focusing public funds, capabilities and channels for SMEs, entrepreneurs or individuals to carry out an activity, a project and start-up enterprises The way of financing. With low threshold, many kinds, rely on the public power, pay attention to the characteristics of creativity.