新媒体艺术的快速发展,产生了很多区别于传统艺术的崭新特质,其创作、传播和接受环节均发生了重大改变。新媒体艺术创作机制的“柔性生产”问题、传播动因的“启动心理”问题、审美生成“涌现效应”问题,是三个亟待探讨的新媒体艺术的创作、传播、接受范式转移。 The rapid development of new media art has produced many new traits that are different from the traditional art and have undergone major changes in its creation, communication and reception. The issue of “flexible production” of the new media art creation mechanism, the “initiation psychology” of the motivation of dissemination, and the “emergence effect” of aesthetic production are the three creation, dissemination and acceptance of the new media art which are urgently to be discussed Paradigm shift.