今年以来,安徽省安庆市邮政局“家乡包裹”业务市场开发成效显著,截至5月中旬,该局共计实现“家乡包裹”业务收入29万余元。调研先行出思路凡事预则立,不预则废。在“家乡包裹”营销活动实施之前,安庆局就组织相关人员开始了前期市场调研工作。他们通过查阅产品资料、走访客户和生产商,认真调查分析当地土特产品市场,研究消费者需求和经营者扩大生产和销售规模的困难,为营销产品的选择和设计提供 This year, Anqing City Post Office in Anhui Province “hometown package” business market development has achieved remarkable results, as of mid-May, the council total achieve “home package” business income 290000 yuan. Research ideas ahead of any precedent, not prejudice. Prior to the implementation of the “Hometown Package” marketing campaign, Anqing Bureau organized relevant personnel to start preliminary market research. They consulted on product information, visited customers and manufacturers, carefully investigated and analyzed the local native market, researched consumer demand and managers’ difficulties in expanding production and sales scale, and provided them with the choice and design of marketing products