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单一业务企业走向多角化的一般过程和原则许多企业始创于小规模的单一业务。开始时,只服务于一个小的区域市场,产品线发展受到限制,资金基础薄弱,竞争地位脆弱。这时,战略重点是增加规模和产量,增加市场份额,培养客户。应尽可能把利润用于再投资,也可举债用于增大业务?
The general process and principles for a single-business enterprise to diversify Many companies are founded on small-scale single businesses. At the beginning, it only served a small regional market, the product line was limited in development, the funding base was weak, and the competitive position was weak. At this time, the strategic focus is to increase the scale and output, increase market share, and cultivate customers. Should profits be used for reinvestment as much as possible, or can debt be used to increase business?