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现代科技的发展给人们生活提供了极大的便利,在互联网技术的推动下,我们在生活方式上发生了很多变化。阅读方面已经改变了传统单一的纸质来源,电子阅读方式已经广泛进入了人们的视野,成了人们新的阅读方式选项。在新兴阅读媒介的强烈冲击下,如何开拓传统纸媒市场已成为行业存亡攸关的问题。本文将从现在传统纸媒的发展现状出发,通过适当的分析来探索传统纸媒的发展前景和发展措施,以供参考。
The development of modern science and technology has provided people with great convenience of living. With the help of Internet technology, we have undergone many changes in our way of life. Reading has changed the traditional single source of paper, electronic reading has been widely into people’s vision, has become the new reading options. Under the strong impact of the emerging reading media, how to open up the traditional paper market has become a crucial issue for the industry. This article will start from the current development of traditional paper media, through the appropriate analysis to explore the development of traditional paper media and development measures for reference.