领导就是激励,有效的激励就能产生效益,效益是广播电视事业兴旺发达非常重要的因素。在当前广播电视市场竞争十分激烈的新形势下,广播电视台以有效的方法激励员工的士气,挖掘员工的潜能,提高员工的素质,使员工在工作中付出最大的努力创造最高的效益尤为重要。要使员工在工作中付出最大的努力,广电单位的领导就必须对 Leadership is the incentive, effective incentives can produce benefits, efficiency is a very important factor in the prosperity of radio and television industry. Under the new situation where competition in the radio and television market is very fierce, it is especially important for radio and television stations to motivate staff morale effectively, tap the potentials of employees and improve the quality of staff so that employees can exert their utmost efforts and create the maximum benefits in their work. In order for employees to exert their utmost efforts in their work, the leadership of radio and television units must be right