目前,我国出版机构大多实行的是“事业单位企业化管理”体制,即使已转企改制的,也还有很多在延续事业单位的管理模式和发展模式。出版活动作为一项市场经营活动,运行效益是衡量其成功与否的重要标志。特别是现代出版业的运行,是在市场环境下实现的,整个社会经济体制的市场化,使出版业别无选择地走上了市场化道路。 At present, most publishers in our country implement the “enterprise-based management of public institutions” system, and even though they have been transformed into public-owned enterprises, there are still many management models and development models that continue to extend their institutions. Publishing Activities As a market operation, operational efficiency is an important indicator of its success or failure. In particular, the operation of modern publishing industry is realized in a market environment. The marketization of the entire social and economic system has made the publishing industry indiscriminately embark on the path of marketization.