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据英德两国电子零售协会调查显示:移动商务在英德两国快速增长,越来越多的消费者使用移动设备进行网上购物。在英国,通过移动设备(智能手机和平板电脑)实现网购的销售额占到了2013年第一季度在线零售总额的20%,比上一季度上涨15.4%。这一增长可能是因为2012年圣诞节大批用户购进了平板电脑等设备。通过移动设备访问电子零售网站的比例也大幅上升,2013年前3个月,30%的访问量来自智能手机或平板电脑,而2012年第四季度这一比例仅占24%.
According to a survey conducted by the Electronic Retail Association of Britain and Germany, mobile commerce has enjoyed rapid growth in both Britain and Germany, with more and more consumers using mobile devices for online shopping. In the UK, sales of online shopping through mobile devices (smartphones and tablets) accounted for 20% of total online retail sales in the first quarter of 2013, up 15.4% from the previous quarter. This increase may be due to the large number of Christmas 2012 users buying devices such as tablets. The percentage of mobile devices accessing e-retail websites also rose sharply. In the first three months of 2013, 30% of the traffic was from smartphones or tablets, compared with 24% in Q4 2012.