有心的消费者与业内人士不难发现,同为家电的不同产品,在一定时期内各自市场表现却是大相径庭。很多人就此发出疑问,为什么不同的家电产品在同一时期内会有差异化的市场表现呢?比如说,在刚刚过去的2011年,上半年空调、冰箱、洗衣机为代表的白电产品市场强劲,到了下半年市场急转直下,俨然失去 Interested consumers and the industry is not difficult to find that different products with the same appliance, in a certain period of time, their respective market performance is very different. Many people have raised questions about why different appliances have differentiated market performance during the same period. For example, in the past 2011, the market for white goods represented by air conditioners, refrigerators and washing machines was strong in the first half of the year, In the second half of the market soared, just like losing