广告语,又称广告口号,或广告标语等。它与广告标题、广告正文及广告随文组成了规范完整的广告文案(这里指的是狭义的广告文案概念,即广告作品中的语言符号),是广告文案的重要组成部分。广告语形式简短,往往由一个句子或短语构成,琅琅上口,易于传播。但正是由于形式的短小,学习者易为表象所迷惑,认为广告语的写作很简单,往往一挥而 Advertising language, also known as advertising slogan, or advertising slogans. It is with advertising title, advertising text and advertising with the formation of a standardized and complete advertising copy (here refers to the narrow concept of advertising copyrights, advertising works in the language symbol) is an important part of ad copy. The short form of advertising slogan, often composed of a sentence or phrase, catchy, easy to spread. However, precisely because of the short form, learners are easily fooled by appearances and think that the writing of slogans is simple and tends to wave