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社会转型时期,中国传媒处于国家与社会之间难以平衡的身份危机之中。身份界定成为中国传媒难以破解的问题。本文按照马克思“社会本位”国家与社会关系理论,本着社会良性发展的观点,对中国传媒身份进行了分析,认为传媒组织不仅是一个传播主体,更是以履行基本的社会责任为前提、以人本位为受众观,连接国家与社会以及社会与个体的中介,是参与和改变社会的重要主体和重要力量之一,在此定位之下各类媒体各司其责。
During the period of social transformation, the Chinese media were in an identity crisis that was difficult to balance between the state and the society. The definition of identity has become a problem that Chinese media can not crack. According to Marx “social standard ” theory of the relationship between state and society, in line with the healthy development of society, this article analyzes the identity of the mass media in China and holds that the media organization is not only a main body of communication, but also the basic social responsibility , People-oriented audience view, the connection between the state and society as well as social and individual intermediaries, is to participate in and change one of the major social and social forces, one of the important media, under which all types of media each their responsibility.