传媒经济学,从广义上说,是研究传媒产业与传播媒体实现最佳社会效益与最佳经济效益统一的规律及其经营管理艺术的科学;从狭义上讲,是研究传媒产业与传播媒体实现利润最大化的规律及其经营管理艺术的科学。①伴随着中国传媒经济的迅速发展,有关传媒经济的研究如火如荼。与此同时,许多高校的新闻传播院系为了适应传媒经 In a broad sense, media economics is a study of the laws governing the unity of the best social benefits and the best economic benefits of the media industry and the media, and the science of managing the arts. In a narrow sense, it is the study of the media industry and the media The law of maximizing profits and the science of managing art. ① With the rapid development of the media industry in China, the research on the media economy is in full swing. At the same time, many universities and colleges of media and communication departments in order to adapt to the media