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很多人去电影院看过《西游记之大闹天宫》和《智取威虎山》。但你在决定买票前,它们的海报是否让你产生消费欲望?为这两部电影设计海报的是一家名叫新艺联的公司。在这家公司的创始人王大宁看来,烂海报无疑会影响票房,但好海报与高票房之间没有多少关联,最终要看片子的质量。他有意淡化海报的宣传作用,实际上是一种自谦。电影公司相信,宣传海报在一定程度上影
Many people went to the cinema to see “Monkey King in Journey to the West” and “Take Tiger Mountain”. But did your posters give you an appetite for consumption before deciding to buy a ticket? A poster for the two films is a company called Ueda. In the view of Wang Daning, the founder of this company, bad posters will undoubtedly affect the box office, but there is not much correlation between good posters and high box office receipts, and ultimately the quality of the films. He deliberately played down the posting’s propaganda role, in fact, is a kind of modesty. Movie companies believe that promotional posters to a certain extent