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2008年美国爆发了次贷危机,很快便蔓延全球,给全世界的经济造成了强烈的震撼,直至2010年的今天,这场危机的强劲势头虽然已经过去,但它对团购市场造成的影响却是不容忽视的,后危机时代,世界经济的格局已经改变,团购市场应该做何种调整,以使其继续拉动世界经济的发展,是值得我们深思和考虑的。就目前中国团购市场来看,团购主要是以网站式的团购为主,本文也主要以网络为团购的平台,首先阐述了团购的概念及特点,而后又分析了后危机时代的世界经济形势,最后提出团购市场的发展策略。
The subprime crisis broke out in the United States in 2008 and soon spread to the rest of the world, causing a strong shock to the world economy. It is not until 2010 that the strong momentum of the crisis is over, but its impact on the buying market However, it can not be ignored. In the post-crisis era, the pattern of the world economy has changed. What adjustments should be made to the group purchasing market so that it can continue to drive the development of world economy is something that we should ponder and consider. At present, China buy market point of view, buy is mainly based on site-based group buy, this article is also the main network to buy platform, first described the concept and characteristics of buy, and then analyzed the post-crisis era of the world economic situation, Finally proposed buy market development strategy.