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在纷繁的商品宣传设计中,设计者都力求自己的作品不同凡响。在广告宣传中采用了多种手段:晃动、闪光、扩大形象、变形等等,极尽表演之能事。在货架上每一件商品似乎都在作无声的叫喊,“注意!记住!购买!”然而一切事物都是相对的。色彩的纯度,光的闪动和亮度,形的扩大与变异,都会达到饱和。正象人在喧闹的环境里,对纷乱的事物已视而不见,听而不闻一样。那么在万千繁杂的商业宣传设计中,怎样使人们注意某一特定设计呢? 因为我们的设计是一个主客观相统一的事物,所以不可只注意加强对人们视觉刺激这一客观因素,还要重视主观接收方面。我们的设计需认真研究消费者的主观因素,只有主观因素与客观条件都把握得当的设计,才可达到预期的效果,使人产生较强的视觉冲击力。
In the numerous product design, designers are trying to make their own work extraordinary. Advertisers in the use of a variety of means: shaking, flashing, expanding the image, deformation, etc., the ultimate performance of the energy thing. Every item on the shelves seems to be making a silent cry, “Watch! Buy!” Everything is relative. Color purity, light flashing and brightness, shape expansion and variation, will reach saturation. Just as people are in a noisy environment, they have turned a blind eye to chaotic things and listened unheard. So in thousands of complicated commercial design, how to make people pay attention to a particular design? Because our design is a subjective and objective unity of things, so not only pay attention to people to enhance visual stimulation of this objective factor, but also Pay attention to subjective reception. Our design must carefully study the subjective factors of consumers. Only when the subjective factors and objective conditions are appropriately designed can we achieve the expected results and create a strong visual impact.