建筑企业ＣＩＳ的导入邓智文◆近年来，“ＣＩ”一词成了工商企业、市场行销、广告设计、报章杂志的热门话题。由于开放政策，原来即已呈现高度竞争状态的工商企业的经营型态和行销策略，更趋于激烈。社会对企业品牌、服务、质量和形象的要求更高，同时市场扩大，竞争对... The introduction of the construction enterprise CIS Deng Zhiwen ◆ In recent years, the word “CI” has become a hot topic in industrial and commercial enterprises, marketing, advertising design, and newspapers and magazines. As a result of the opening-up policy, the business model and marketing strategy of the industrial and commercial enterprises that have already exhibited a high degree of competition have turned out to be fiercer. Society has higher requirements for corporate branding, service, quality and image, while the market is expanding, competition is...