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平面广告设计专业的教学目标是培养学生的职业实践能力和创新应用能力,当前我国高校平面广告设计专业教学效果差强人意,培养出来的广告设计人才,难以满足社会需求,严重影响学生的社会竞争力,平面广告设计专业教学改革迫在眉睫。本文简要介绍当前高校平面广告设计专业教学的现状,重点对平面广告设计专业的教学目标定位、教学方法、教学形式、实践创新能力培养等方面的改革与创新进行研究,以期提高平面广告设计专业教学效果,提升学生创新实践应用能力。
The teaching goal of graphic design major is to cultivate students’ professional ability and ability of innovation application. At present, the teaching effect of graphic design major in colleges and universities in our country is poor, and the advertising design talents trained are hard to meet the needs of the society and seriously affect the social competitiveness of students. Graphic advertising design teaching reform is imminent. This article briefly introduces the present situation of the teaching of print advertisement design in colleges and universities, and focuses on the reform and innovation of the print advertisement design specialty teaching target orientation, teaching methods, teaching forms, practical innovation ability and so on, in order to improve the teaching of print advertisement design specialty Effect, enhance students’ innovative practical ability to apply.