数字化博物馆,是适应当代信息化的发展和需要而产生的新的创新,使用网络和数字化的手段将文化、文物、数据等有机的联合起来将过去只是固定的信息变成灵活、动态的、可视的新的方式进行文化的传播和大众交流,是我国文化数字化传播与发展的必不可少的一部分。通过用SWOT的分析方法可以更方便简单的看出数字化博物馆的优势和缺点,为数字化博物馆发展提供更多的意见。 Digital museums are new innovations that adapt to the development and needs of contemporary informatization. They use cyber and digital means to combine cultures, cultural relics and data organically to make the past just fixed information into a flexible and dynamic one. Depending on the new way of conducting cultural communication and public communication, it is an indispensable part of the cultural digital transmission and development in our country. Through the use of SWOT analysis methods can be more easily and easily see the advantages and disadvantages of digital museums for the development of digital museums to provide more advice.