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从2004年的《超级女声》开始再到收视一路飘红的亲子真人秀类节目和户外真人秀类节目,中国电视真人秀类节目得到了井喷式的发展。真人秀这一前景广阔、潜力巨大的市场始终是国内各家电视台抢夺收视率的必争之地。同时,我们也需要清醒地认识到,在当前国内整体真人秀类节目爆炸式增长的大环境下,普遍存在机械化生产同质化、过度娱乐化、价值导向不当等现象,这些现象正在严重透支着真人秀节目的生命周期,不利于电视节目的健康发展。本文就真人秀节目出现的问题进行分析,并结合相关政策的出台对中国真人秀类节目的发展提出意见。
From “super girl” in 2004 to all the way to the rosy parent-child reality show and outdoor reality show, Chinese reality show has got a spurt of development. Reality show this promising, huge potential market has always been the domestic TV station to grab the ratings of contested. At the same time, we also need to clearly understand that under the general environment of explosive growth in the overall reality show of the whole country, there are common phenomena such as the homogenization of mechanized production, over-entertainment, and inappropriate value-orientation. These phenomena are being seriously overdrawn The life cycle of reality shows is not conducive to the healthy development of television programs. This article analyzes the problems appearing in the reality show, and puts forward opinions on the development of the reality show in China with the introduction of related policies.