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药品有许多适合网上销售的特点,其网上销售的价格优势也非常明显。但国家对药品从生产经营、进出口到药品的定价等环节均采取了不同程度的经济控制和行政干预。尽管国务院态度是明确的:“在药品购销活动中,要积极利用现代电子信息网络技术,提高效率,降低药品流通费用。”但具体情况较为复杂,因此医药电子商务的实际运作还是一个悬案。
Drugs have many characteristics suitable for online sales, the price advantage of its online sales is also very obvious. However, the state has taken various degrees of economic control and administrative intervention in the links between the production and operation of pharmaceuticals, the import and export of drugs and the pricing of pharmaceuticals. Although the attitude of the State Council is clear: “In the drug purchase and marketing activities, we must make full use of modern electronic information network technology to improve efficiency and reduce drug distribution costs. ” But the specific situation is more complicated, so the actual operation of pharmaceutical e-commerce is still a pending case .