在有着7000多年文明史、3100多年建城史、1100多年的建都史的古都西安推出K4,东风悦达·起亚显然有着更深层次的考虑。对于许久未推新品的东风悦达·起亚而言,K4的上市,不仅是品牌美学基因的延续,更是完善家族矩阵,提升品牌溢价能力所作出的全新尝试。 In the ancient capital of Xi’an, which has a history of more than 7,000 years of civilization and a history of more than 3100 years of urban construction, and a history of more than 1,100 years, K4 is launched. It is clear that KIA has a deeper consideration. For Dongfeng Yueda Kia, which has not pushed new products for a long time, the listing of K4 is not only a continuation of brand aesthetic genes, but also a brand new attempt to perfect the family matrix and enhance brand premium.