夜间旅游是城市旅游发展到一定阶段的产物,它直观地反映出一个城市的旅游经济发展水平和消费水平。近年来,横店影视旅游业快速发展和崛起,但其自身发展同样面临如何加快转型升级、实现可持续发展的挑战。本文分析了横店夜间旅游开发的现状及其存在的问题,并提出相应的发展策略及建议。 Nighttime tourism is the product of the development of urban tourism to a certain stage, which directly reflects the level of urban tourism economy development and consumption level. In recent years, Hengdian film and television tourism has been rapidly developing and rising. However, its own development faces the same challenge of accelerating its transformation and upgrading and achieving sustainable development. This paper analyzes the status of Hengdian night tourism development and its existing problems, and put forward corresponding development strategies and recommendations.