本文通过分析高等教育出版社出版的《英语》(高职高专英语专业适用)系列教材和外语教学与研究出版社出版的《致用英语》系列教材在定价、印张、版式设计、封面设计和内容编写等方面的优势和劣势,就出现的问题提出了个人观点及解决方法,目的在于进一步完善我社现行教材中存在的某些不足,进一步提升我社教材的综合竞争力和市场占有率。 This article analyzes the series of “English” (English majors for vocational colleges) series published by Higher Education Press and the series of “Practical English” series published by Foreign Language Teaching and Research Press in pricing, printing, layout design, cover design and Content writing and other aspects of the advantages and disadvantages of the problems raised by the personal point of view and solutions, the purpose is to further improve our existing teaching materials exist some of the shortcomings, to further enhance the comprehensive competitiveness of our community teaching materials and market share.