新媒体的发展使得大众传播环境出现了前所未有的变化,建立在传统媒体环境基础上的议程设置理论也随之被修正。本文以福州晚报传播内容的变化为例,阐述在新的媒介环境下,传统主流媒体通过融合新媒体技术,既有效利用传统媒体优势,又适应传媒环境变化的有益尝试。 The development of new media has brought about an unprecedented change in the environment of mass media. The agenda setting theory based on the traditional media environment has also been amended accordingly. This paper, taking the change of Fuzhou Evening News’s content as an example, elaborates the beneficial attempt of traditional mainstream media to make full use of the advantages of traditional media and to adapt to the changes of the media environment through the integration of new media technologies under the new media environment.