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互联网的兴起、微博的风行,以碎片化为特征的浅阅读逐渐成为新的趋势。近日发布的最新国民阅读调查结果显示,数字类阅读的增长迅猛。这其中,主要的部分属于浅阅读、碎片化阅读。人们阅读方式的改变,使得作为阅读对象之一的报纸,处于新的困境。而互联网的海量信息以及极快的传输速度,又让传统媒体,特别是纸媒相形见绌。那么,信息碎片化时代的当下,纸媒该如何应对阅读方式的转变?怎样调整角色适应新的需求?信息碎片化时代的报纸困境
The rise of the Internet, the popularity of microblogging, the shallow reading characterized by fragmentation has gradually become a new trend. Recently released the latest national reading survey results show that the rapid growth of digital class reading. Among them, the main part of the shallow reading, fragmented reading. The change of people’s reading style makes the newspaper which is one of the reading objects in a new predicament. The vast amount of Internet information and extremely fast transmission speed, but also to traditional media, especially paper media dwarfs. So, at the moment of information fragmentation, how to deal with the change of reading mode? How to adjust the role to adapt to the new needs? Information fragmentation of newspaper dilemma