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随着80年代中国经济的蓬勃发展,企业形象设计(CI)随风潜入,自南向北,从设计界悄然蔓延到企业界,逐渐形成一股融艺术与经济于一体的热潮。在这种浪潮之中,热度仍在不断上升的人们,迎来了CI典范——可口可乐、万宝路、IBM的企业形象设计者。五位国际CI设计大师首次联袂到北京,5月19日至29日,通过“‘95北京国际(AGI)企业形象设计五人展”展示作品,举办讲座,向中国经济界和CI设计界人士介绍欧美CI设计的现状与进展,剖析成功的作品,进行学术交流。这五位国际CI大师是世界上最具权威的国际平面设计协会(AGI)的重要成员。他们是AGI主席、香港设计家协会主席石汉瑞、德国的皮尔·曼德尔,英国
With the vigorous development of the Chinese economy in the 1980s, corporate image design (CI) has infiltrated the wind from the south to the north, quietly spread from the design community to the business community, and gradually formed an upsurge of integration of art and economy. In this wave, people whose heat has continued to rise have ushered in the CI paradigm - Coca-Cola, Marlboro, IBM’s corporate image designer. Five international CI design masters made their first trip to Beijing. From May 19th to 29th, they exhibited their works through the ’95 Beijing AIG Corporate Image Design Five Exhibition’ and held lectures for the Chinese economic community and CI design professionals. Introduce the status quo and progress of European and American CI design, analyze successful works, and conduct academic exchanges. These five international CI masters are important members of the world’s most authoritative International Graphic Design Association (AGI). They are Chairman of AGI, Chairman of Hong Kong Designers Association Shi Hanrui, Germany’s Pierre Mandel, UK