随着数字媒体时代的到来,视觉传达设计在人们的日常生活中出现的频率越来越高。优秀的视觉传达设计不仅能够准确传达宣传信息,其中包含的人文价值也有很好地表现,这些人文价值表现可以总结为多个方面,有传统文化表现、人情味的表现,本文将对此进行简要分析。 With the advent of the digital media era, visual communication design has become more and more frequent in people’s daily lives. Excellent visual communication design can not only accurately convey the propaganda information, which also contains the humanities value also has a good performance, these human values ​​can be summarized into many aspects, the performance of traditional culture, human touch, this article will be a brief analysis .