宁夏清真餐饮业品牌法律保护的现实缺失与对策选择

来源 :宁夏大学学报(人文社会科学版) | 被引量 : 0次 | 上传用户:Ar_meng
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宁夏是全国最大的回族聚居区和唯一的回族自治区,清真餐饮业占全部餐饮服务业的80%以上,回族人恪守伊斯兰教礼俗的生活方式已有千年历史,成为宁夏人的记忆和心理文化符号,清真餐饮业也成为核心城市——银川的不可多得的城市经济资本。近几年宁夏清真餐饮行业迅猛发展,但也出现了不容忽视的企业法律保护问题,令其市场竞争力堪忧。清真产业作为宁夏的优势产业走清真餐饮品牌战略,当下亟须用法律武器做好企业的自我保护,以提高清真餐饮企业的核心竞争力。 Ningxia is the largest Muslim settlement in the country and the only Muslim autonomous region. Halal food and beverage accounts for more than 80% of all food and beverage service industries. The Muslim people’s adherence to the Islamic customs has millennia of history and has become the memory and cultural symbol of Ningxia people , Halal food and beverage industry has become the core city - Yinchuan rare urban economic capital. In recent years, Ningxia halal food and beverage industry has developed rapidly, but there have also been issues that can not be ignored corporate legal protection, making its market competitiveness worrying. Halal industry as a dominant industry in Ningxia Halal food and beverage brand strategy, the immediate need to do a good job with legal weapons business self-protection in order to improve the core competitiveness of halal food and beverage companies.
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