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我国旅行社行业的发展是粗放式的,行业规模的扩大是由于企业数量的增加,而不是由于服务产品在向高档次发展的过程中所带来的更大的盈利空间和产业发展空间,主要竞争手段是恶性降价而非差异化,这从而导致了直至目前我国旅行社行业仍未走向品牌化。本文试图从效用分析的角度,通过对我国旅行社未走向品牌化的行业现状的分析,来进一步发现其背后的国民收入差距问题。
The development of the travel agency industry in our country is extensive. The expansion of the industry scale is due to the increase of the number of enterprises, not to the larger profit-making space and industrial development space brought by the service products in the high-end development. The main competition Means a vicious price cuts rather than differentiation, which led to the cause until now China’s travel industry has not yet become branded. This paper tries to find out the problem behind the national income gap by analyzing the current status quo of China’s travel agencies not going to the brand.