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谁拥有的宣传资源越多,谁夺取的市场份额 就会越大。11月18日,在中央电视台举行的黄金 资源竞标会上,江苏隆力奇集团以5606万元的 暗标价和9300万元的明标价,一举击败对手夺 得3月到8月中央电视台全国青年歌手大奖赛独 家冠名权和下半年的黄金时间电视剧独家特约冠 名权,并以总中标1．87亿的业绩成为2006年央 视竞标本土日化产业第一名,这是隆力奇连续第 三年成为本土日化产业央视竞标“标王”。 中央电视台作为国家电视台,其资源拥有唯 一性、权威性、广泛性,其电视观众构成达到数亿
Who owns the more publicity resources, who seize the market share will be greater. On November 18, at the bidding meeting of gold resources held by CCTV, Jiangsu Longliqi Group beat the rival in winning the March-August CCTV National Youth Singer Award with a bid price of 56.06 million yuan and a bright price of 93 million yuan Exclusive title and the second half of prime time television series of the exclusive rights to naming and to a total of 187 million in the performance of the CCTV bid in 2006 became the first local cosmetic industry, which is the third consecutive year, Longli Qi become the local daily chemical industry CCTV Bid “Standard King.” CCTV, as a national television station, has unique, authoritative and extensive resources, and its television audience has reached several hundred million