培养市场营销人才的有效模式刘秋玲（天津轻工业学院）随着我国经济体制改革的深入发展以及对外开放力度的不断加大，中国企业市场化、现代化、国际化的趋势已成定局。为争夺国内市场，中国的企业之间要竞争，中国的企业还要同来自国外的企业进行竞争，中国的企业更要走向... Liu Qiu-ling (Tianjin Institute of Light Industry) With the deepening development of China’s economic reform and the increasing opening up to the outside world, the trend toward marketization, modernization and internationalization of Chinese enterprises is a foregone conclusion. In order to compete for the domestic market, China’s enterprises should compete among themselves. Chinese enterprises must also compete with enterprises from abroad.