改文风,特别是在主题报道中改进文风,是党报一项迫在眉睫的工作。作为主流媒体,党报的优势在于立足点高,视野开阔,权威性强。但同时,一些报道不接地气,可读性差的问题也很突出。本文结合《大众日报》主题报道的创新实践,介绍了如何让党报在新媒体时代增强吸引力、悦读感的方式方法。 It is an urgent task for the Party newspaper to change the writing style and improve the style of writing especially in the theme report. As the mainstream media, the advantage of the party newspaper lies in its high starting point, broad vision and strong authority. However, at the same time, some reports are not welcome, and the problem of poor readability is also prominent. Combined with the innovative practice covered in the topic of “Public Daily”, this article introduces how to make the party newspaper enhance the attractiveness and sense of reading in the new media era.