刘燕南、牟文婷的《我国收视收听率调研之比较:历史、市场与受众》对我国收听率和收视率调研发展的历史背景和不同路径、调研特点、市场格局进行了比较,运用视听率数据分析了听众和观众的不同特征与行为规律。随着网络技术的发展,网络亚文化发生了较大的变化。蒋建国、化麦子的《网络“小清新”亚文化的展演与魅惑》认为,“小清新”亚文化已成为网络社群新的展演方式,体现出小众而淡雅的风格,并弓I发网民的高度关注。“小清新”亚文化群体也面临着诸多困境,如独白式传播、逃兵主义、商业收编及标签化的倾向。段鹏的《大型国有企业形象现存问题及对策分析》通过量化 Liu Yannan and Mou Wenting’s “Comparison of the Survey on the Listening Rate of Our Country: History, Market and Audience” compared the historical background, different paths, research features and market pattern of the survey and development of audience rating and audience rating in our country. By using the data of audience rating Different Features and Behavior Rules of Audiences and Audiences. With the development of network technology, network sub-culture has undergone major changes. Jiang Jianguo and He Weimin’s “Network ” Small Freshness “” Subculture Performance and Charm “argues that the subculture of” Little Freshness “has become the new mode of performance for the online community, embodying the style of minor and elegant Bow I sent the attention of netizens. ”Small fresh “ Sub-cultural groups are also faced with many difficulties, such as monologue, escapism, commercial collection and labeling tendencies. Duan Peng’s ”Analysis of Existing Problems in Large-sized State-owned Enterprises and Countermeasures" Through Quantitative Analysis