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每一个民族都很重视传统文化。传统文化的传播是有着鲜明的价值定位与取向的,会影响到大众对传统文化的继承、创新、发展。大众传媒在对中国传统文化的传播中,同样也存在一个如何选择传播的价值定位问题。本文以北京晚报《墨缘》专刊为例,探讨大众传媒如何在传播传统文化中起到真正的价值坚守与文化导向的作用。
Every nation attaches great importance to traditional culture. The transmission of traditional culture has a distinct value orientation and orientation, which will affect the general public’s inheritance, innovation and development of traditional culture. In the dissemination of traditional Chinese culture, the mass media also has a problem of how to choose the value of communication. This paper takes the special issue of “Ink Margin” of Beijing Evening Newspaper as an example to discuss how the mass media plays a real value and cultural orientation in the dissemination of traditional culture.