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一年前的5月初,一辆停在杭州二轻商厦前的巨奖夏利轿车悄悄开走了。一些商场挂了大半年的“百万大摸奖”、“幸运大赠送”等巨幅横标也不见了。在巨奖销售的硝烟中沉浮了近一年的杭州商界终于走出了“巨奖怪圈”。然而,商战无终期,在过去的一年里商战又呈现出怎样的发展态势? “巨奖”后的服务大战 也就是在巨奖轿车开走后的同一天,二轻商厦推出“彩虹迎夏——夏日一族”的主题促销活动,商厦结合换季,推出了服装整烫等一系列免费服务项目;对售出空调、冰箱开展上门检修;聘请一批消费
At the beginning of May a year ago, a giant Xiali car parked in front of Hangzhou Ercai Commercial Building quietly drove away. Some shopping malls that have hung up for half a year have lost a large number of banners, such as “Million Touches” and “Lucky Gifts”. The Hangzhou business community, which has been ups and downs for nearly a year in the smoke of giant award sales, has finally come out of the “great bonus circle”. However, there is no end of business warfare, and in the past year, what kind of development has the business wars shown in the past year? After the “grand awards” service war is on the same day after the Grand Prix sedans go, the second light commercial building launched "Rainbow Welcome The theme of summer - summer family, promotional activities, commercial season combined season, launched a series of free service items such as garment ironing; on the sale of air conditioning, refrigerator door repair; hire a group of consumption