如今新媒体融入社会融入生活,更加融入了高等教育,对高等教育的各方面都造成直接影响,本文通过首先对新媒体进行简单的介绍从其定义到其特点,接着了解新媒体在高等教育上的应用,探讨新媒体高等教育的发展趋势,最后从利益和弊端两方面来分析探讨新媒体对高等教育的影响。 Nowadays, new media integrate into society and integrate into higher education, which has a direct impact on all aspects of higher education. This article begins with a brief introduction of new media from its definition to its characteristics, and then the new media in higher education The application of the new media to explore the development trend of higher education, and finally from the interests and drawbacks of two aspects to analyze and explore the impact of new media on higher education.