品牌从策划到形成,贯穿生产、流通、消费的整个过程。它在产品设计与生产阶段就已经存在,然后通过流通销售得到推广,最后在消费者一端形成真正的品牌。这说明品牌运营不是某个部门单独的活动,而是一项需要多部门合作才能取得成功的全局性工作。品牌运营包含品牌决策、品牌推广、品牌管理三个主要子系统,这 From planning to the formation of the brand, throughout the production, circulation and consumption of the entire process. It existed in the stage of product design and production, then was promoted through circulation and sales, and finally a real brand was formed at the end of the consumer. This shows that brand operation is not a single activity of a department, but a multidisciplinary effort to achieve the overall success of the work. Brand operations include brand decision-making, brand promotion, brand management three major subsystems, which