吸引行业上规模企业的招展工作极需细分,大品牌的直接展示已不能满足大企业参展的需求——从阿迪达斯展示乒乓装备,李宁这几年专注羽毛球,耐克这次展示配件可以看出,随着行业细分时代的到来,满足这些企业展会营销的招展工作也需要细分到这些大企业具体的某个蒸蒸日上的事业部。 Attracting the large-scale enterprises in the industry breeze very subdivision, the direct display of large brands can no longer meet the needs of large enterprises exhibiting - from adidas show ping-pong equipment, Li Ning in recent years focused on badminton, Nike this show accessories can be seen, As the era of industry segments arrives, the breeze to meet the needs of these corporate marketing events also needs to be subdivided into specific, thriving business units for these big companies.